Fareed M. Rifaideen - Full-Stack Digital Marketer & Web Developer in Dubai

I'm a Full-Stack Digital Marketer & Web Developer

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I build digital ecosystems engineered for one specific metric: ROI. With a decade of experience in financial operations, I treat marketing budgets as a direct investment rather than an operational expense.

As a Full-Stack Marketer and Web Developer, the objective is to bridge the gap between technical infrastructure and customer acquisition. From custom WooCommerce platforms to rigorous technical SEO, digital spaces are designed to solve complex problems and drive tangible revenue.

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01

Full-Stack SEO

I align your digital infrastructure with exactly what search engines demand and what your target market is actively looking for. From server-side technical health to frontend semantic structure, I eliminate roadblocks to drive high-intent, organic traffic directly to your storefront.

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02

Data-Driven Digital Marketing

Paid media requires strict financial discipline. I design and manage highly targeted campaigns across Meta and Google, leveraging real-time analytics to immediately cut wasted spend and aggressively scale the strategies that generate verified returns.

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03

Web Design & Custom Development

Off-the-shelf templates rarely scale. I build custom, lightning-fast WordPress and WooCommerce platforms tailored specifically to your sales funnels. I focus on clean PHP backend development and intuitive UI design to ensure a completely frictionless experience from the landing page to the checkout.

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Featured Work

Engineered for
Growth & Scale.

The Cycle Bistro Meal Plan Platform

Developed a custom, SaaS-like WordPress plugin to seamlessly manage and automate recurring meal plan subscriptions.

PHPCSSGitHub

The Cycle Hub E-Commerce Scaling

Executed a full-stack technical SEO architecture, driving massive organic keyword expansion and optimizing the platform for sustained revenue growth.

SEMrushAhrefsGoogle Search Console

Bedsheet Paradise SL Growth Strategy

Architected a sales-focused Meta Ads ecosystem targeting both retail consumers and B2B hospitality clients with optimized lead-generation funnels.

Meta Business SuiteAdobe PhotoshopHubSpot

Git Deploy Manager Plugin

A custom WordPress integration built to automate strict GitHub repository deployments. This continuous deployment pipeline removes manual server updates and enforces exact version control. The optimized PHP architecture reduces execution time, prevents code conflict errors, and secures platform stability.

PHPWordPressGitHub API

Nowgem Jewellers Luxury Branding

Led the strategy and execution to craft a luxury digital identity from zero to global using organic storytelling and precision paid ads for high-net-worth audiences.

Meta AdsInstagramSocial Media Management

Digital IT Services Video Campaign

A targeted outdoor video campaign designed to drive specific client acquisition for Samsung and Asus hardware support. The project aligned visual assets with verified offline traffic patterns. This strategy improved local market visibility and produced a measurable increase in confirmed hardware service conversions.

Video MarketingBrand StrategyCampaign Management

Roam Mart Scaling Strategy

Scaled a homegrown UAE-to-Sri Lanka confectionery start-up using heartfelt branding and Meta Ads on a limited budget.

Meta AdsE-commerceBrand Strategy

LittleMe Educare B2B Authority

Elevated an early education brand's professional authority on LinkedIn to attract corporate partnerships and institutional clients.

LinkedInB2B MarketingContent Creation

Red Molten Hot Sauce Identity

Crafted a fiery brand identity and label design for a bold new hot sauce to stand out in a crowded market.

Adobe PhotoshopGraphic DesignBranding

29 GFT Property Transformation

Executed a dual-purpose digital transformation including branding, web design, and cross-channel ads for a commercial-residential landmark.

Web DesignWixCross-Channel Ads
Career History

Execution Logs.

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Arsenal & Education

Technical Stack

Digital StrategyTechnical SEOMeta Ads & PPCGoogle Ads & SEMData Analytics (GA4)WordPress & WooCommercePHPE-commerce OptimizationAI-Driven Trend AnalysisCampaign Performance Monitoring

Professional Memberships

Member of Chartered Management Institute (MCMI)

CMI, UK

Certified Digital Marketing Professional (CDMP)

Digital Marketing Institute, Ireland

Feb 2022

Professional Diploma in Digital Marketing

Aspire College of Higher Education, Sri Lanka

Dec 2021

Graduate Diploma in Management (NQF Level 6)

BMS, Sri Lanka

Nov 2017

Foundation and Intermediate (1st & 2nd Stages)

Association of Accounting Technicians Sri Lanka

Mar 2012

My Work Ethos

I work in the digital space because I genuinely enjoy solving difficult problems. I do not take on projects just to add clients to a list. I look for challenges where I can fix broken systems and build strategies that actually work.

I dedicate my full attention to my current roles. Because of this, I only accept new projects that excite me and do not conflict with my active work.

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Ethos Portrait